Universal Law #16 - by Barry J. Gibbons

I read this on Barry J. Gibbons' book "If you want to make God really laugh, show him your business plan", and I really loved it :

"Universal law #16: Summary universal law of motivation: Pay people till their eyes water, share with them the value they add, trust them, and avoid doing dumb things that de-motivate them"

Have a good Business!

Hector Barresi
http://www.boundlesscoaching.com/
Phone: 775-200-2864

Exceed your sales plan, even in bad times

People continue to purchase and invest during bad times. They are more careful, of course, as to where they put their money, and are more careful to confirm that they receive great value for their money. More than ever, during bad times it is absolutely critical to develop a strong value propsition for your products and create value sell strategies that set you apart (actually above) competition. Creating a good "value prop" is not an impossible task, as long as you follow a few rules: Rule number one is pick your segment. Rule number two is understand what your segment cares about (what problems do they have?, and how are those needs satisfied by their current products or services), Rule number three is to communicate how your product/solution/service is different from competition (BETTER than competition). Please understand that the value proposition MUST be expressed in dollars (or any other currency). Value means financial benefits. Your potential customers will pay for your product only if they perceive that your product delivers a higher (financial) benefit than the price they pay for whatever they are buying from you.

How to do this? Contact me for a free coaching session focused on your actual case: Call or email me.

Have a Good Business! Hector

hector.barresi@boundlesscoaching.com

http://www.boundlesscoaching.com/

Phone: 775-200-2864